Change is the new business game and Tata companies are riding the innovation wave to push barriers and surprise the marketplace. Cynthia Rodrigues visits four companies to see what’s causing that techie buzz
What if? The two words responsible for all the creative thought and innovative action in the world. Over the last decade or so, Tata companies have been striving to institute a culture of innovation. The Tata Group Innovation Forum (TGIF) has played a part in spurring the innovation ecosystem. The Tata Business Excellence Group has helped put support structures in place, to create an environment that motivates people to step out beyond their limitations. The highly popular pan-Tata innovation challenge called Innovista has helped encourage employees to dare to think creatively, without fear of failure.
Challenges Worth Solving is another initiative that has helped instill a spirit of cooperation among Tata employees, inviting people to cross corporate boundaries and take up challenges outside their domains and areas of expertise. The office of the Group Chief Technology Officer helps coordinate and guide technology forays in several Tata companies.
Encouraged by these resources and avenues to showcase their innovativeness, companies and individuals have been quick to respond.
This special report covers four companies that have come up with innovations that they are proud of, that they have taken to market and that customers have responded positively to. These are examples of innovations that are re-writing the script in their respective industries.
In the pages that follow, you will see how:
Tata Chemicals, Tata Elxsi, Tata Housing and Tata Steel have all stretched beyond the limits of what was possible. They have gone down uncharted paths to breathe new life into business ventures. The success of these innovations is a testament to the dedication, hard work and creative thinking of Tata employees, who are reaching out for the next big idea.